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EDtv
Ron
Howard's 'EDtv' is full of ideas that double back upon
their own trails, like tricky raccoons on the run.
Where else but in Hollywood would you find a work that
indicts television, made by people whose roots are in
television? Ron Howard starred in 'The Andy Griffith
Show' and 'Happy Days.' Rob Reiner, who plays Mr.
Whitaker the network honcho, was the meathead Michael
Stivic in 'All in the Family.' Woody Harrelson, the title
character's brother Ray, attained major airtime in
'Cheers.' Even Clint Howard, a fixture in all of his
brother's movies, played a couple of seasons in 'Gentle
Ben.'
Their experience certainly serves them well in 'EDtv,' as
we see realistic treatments of what goes on behind the
camera. It seems that each character in the film has an
agenda, a collection of motives that are always
self-serving and selfish. In the end the film is a
dead-on satire that entertains but, paradoxically,
contradicts itself with a Hollywood ending.
A producer at a floundering cable television network,
Cynthia (Ellen DeGeneres) conceives a risky scheme
intended to boost ratings. She runs a contest in which
countless average citizens audition to have their daily
lives put on the air. What is Cynthia's hope? That she'll
save her own career as well as the careers of her staff.
It's a last-ditch attempt, and it succeeds. Though at
first the life of Ed (Matthew McConnaughey) appears
boring (how long can viewers be captivated by tours of
Ed's apartment and by the flavor of his down-home
stories?), the program soon becomes as exciting as the
juiciest soap opera.
When does the ho-hum documentary become drama? When the
camera crew follows Ed to his brother Ray's apartment,
'EDtv' watchers discover Ray has spent the night with a
woman who is not his girlfriend. Said girlfriend Shari
(Jenna Elfman, TV's Dharma) phones immediately to
confront Ray. The nastiness escalates when Ed takes the
crew to the digs of the offended Shari, his purpose to
plead Ray's case. Passionate whims take over, however,
and we witness an unwitting kiss as Ed and Shari fall for
each other. What follows is not as down and dirty as 'The
Jerry Springer Show,' but still vile and savage.
As the title character, Matthew McConnaughey turns in his
best performance in memory. Ron Howard directs well the
sequences in which we see Ed's Texas charm. Ed is a 31
year-old under-achiever, a video store clerk who is
unremarkable but nevertheless likable. In previous roles
McConnaughey seemed two-dimensional at best, but here we
care about his character when the television show begins
to make off with his dignity. Sure, Ed has fun for
awhile; McConnaughey elicits our sympathy for Ed when
things start to go really wrong.
Woody Harrelson has no trouble being the most flamboyant
presence in the film. His Ray is passionate, rascally,
vindictive. We can imagine this guy writing a book called
'My Brother Pissed On Me,' though he has never even read
a book. It's unfortunate that Harrelson's screen time
dwindles as the film progresses.
Jenna Elfman is fine as Shari; she plays well the part of
being embarrassed by the ever-present cameras. Shari is a
driver for UPS, and of course becomes the object of
national scrutiny as her budding, somewhat forbidden
romance with Ed appears in every living room. Her wounded
act becomes stale after awhile, though. As Ed and Ray's
stepfather Al, Martin Landau delivers another memorable
supporting performance. Too bad this movie appears too
early in the year to be remembered for the Oscars. In a
small role, Clint Howard is convincing as the man faced
with following Ed's footsteps, coordinating the broadcast
from the television truck. This outing brings some
characterization, as Clint Howard's technician has hair
plugs: "I've stopped payment on the plugs. You gave
me doll hair!" he rages into a phone at one point.
Perhaps this Howard deserves a bigger part next movie -
his face is certainly sharp and intriguing in middle age.
An unusual motif is noticeable in the way characters
spend their spare time. As they watch television - which
is always on, in homes and bars - these people seem
constantly to be exercising. They peddle curious
stationary bikes, lift weights, all in pursuit of the
slimness and fitness that the filmmakers suggest are
included in the goals of average Americans. Even more
curious is Ed's status as blue-collar hero: in fact he's
a chameleon with his accent, switching from a neutral
middle-American diction to an East Texas twang at will.
The result for the viewer carries a disappointing,
Roseanne-like effect. This guy's posing as a good old boy
but embraces the same materialistic and romantic ends as
the rest of us.
Another of the film's agendas is to meet the standards of
political correctness. In portraying the audience of
Whitaker's network, the writers show the gamut of races
and preferences: a homosexual couple, an African-American
couple, even a group of factory workers. Although the
device of highlighting these viewers' responses is right
out of 'The Truman Show,' it serves as a fascinating sort
of subplot. Many of the responses themselves are
hilarious, but their ultimate purpose is a self-reflexive
parody. Let's face it - we American viewers are the
targets of Howard's double-edged satire. Yes, the movie
attacks the executive schlumps, but it also assaults the
mind-sets that demand the type of programming of which
EDtv is a sleazy example. What you have to love about the
film is that it pokes so much fun not only at the average
Joe - represented by Ed Pekurney and his family - but at
the average jerk who tunes in.
There's no question Ron Howard knows the formula for a
slick and successful Hollywood movie. In 'EDtv' he and
his screenwriters, veterans Lowell Ganz and Babaloo
Mandel, depict life's hard knocks and nuances; but the
last quarter of the film neatly fits back into the mold
of happy and romantic closure. The film is generally
pleasing, especially in its treatment of Americans'
obsession with media in all its crafty forms. Ideas flow
freely here, and fans can only hope that at least one of
the films in his future will buttress Howard's headiness
with a risky and less mainstream ending.

Related
'EDtv' Links:

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 Fame.
Be careful. It's out there.

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